Part I Writing (30 minutes)
注意：此部分试题在答题卡1上。
Part II Reading Comprehension (Skimming and Scanning) (15 minutes)
Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A), B), C) and D). For questions 8-10, complete the sentences with the information given in the passage.
Media Selection for Advertisements
After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus on attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.
Television
Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.
Television’s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This had also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.
Newspapers
After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.
Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.
Radio
Advertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards (广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.
Two major changes – satellite and Internet radio – will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.
Magazines
Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.
Advertisers using the print media – magazines and newspapers – will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.
Out-of-home advertising
Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using the digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.
Internet
As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.
Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.
Direct mail
A final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards, and special promotion. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.
注意：此部分试题请在答题卡1上作答。
1. Television is an attractive advertising medium in that ________.
A) it has large audiences
B) it appeals to housewives
C) it helps build up a company’s reputation
D) it is affordable to most advertisers
2. With the increase in the number of TV channels, ________.
A) the cost of TV advertising has decreased
C) advertisers’ interest in other media has decreased
B) the number of TV viewers has increased
D) the number of TV ads people can see has increased
3. Compared with television, newspapers as an advertising medium ________.
A) earn a larger annual ad revenue
B) convey more detailed messages
C) use more production techniques
D) get messages out more effectively
4. Advertising on radio continues to grow because ________.
A) more local radio stations have been set up
B) modern technology makes it more entertaining
C) it provides easy access to consumers
D) it has been revolutionized by Internet radio
5. Magazines are seen by advertisers as an efficient way to ________.
A) reach target audiences
B) appeal to educated people
C) attract diverse audiences
D) convey all kinds of messages
6. Out-of-home advertising has become more effective because ________.
A) billboards can be replaced within two hours
B) consumers travel more now than ever before
C) such ads have been made much more attractive
D) the pace of urban life is much faster nowadays
7. The challenge to Internet advertisers is to create ads that are ________.
A) quick to update
B) pleasant to look at
C) easy to remember
D) convenient to access
8. Internet advertisers will have to adjust their methods to reach audiences that tend to be ________.
9. Direct mail is an effective form of advertising for business to develop ________.
10. This passage discusses how advertisers select ________ for advertisements.
Part III Listening Comprehension (35 minutes)
Section A
Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line though the centre.
注意：此部分试题请在答题卡2上作答。
11. A) Given his ankle a good rest.
B) Treat his injury immediately.
C) Continue his regular activities.
D) Be careful when climbing steps.
12. A) On a train.
B) On a plane.
C) In a theater.
D) In a restaurant.
13. A) A tragic accident.
B) A sad occasion.
C) Smith’s unusual life story.
D) Smith’s sleeping problem.
14. A) Review the detail of all her lessons.
B) Compare notes with his classmates.
C) Talk with her about his learning problems.
D) Focus on the main points of her lectures.
15. A) The man blamed the woman for being careless.
B) The man misunderstood the woman’s apology.
C) The woman offered to pay for the man’s coffee.
D) The woman spilt coffee on the man’s jacket.
16. A) Extremely tedious.
B) Hard to understand.
C) Lacking a good plot.
D) Not worth seeing twice.
17. A) Attending every lecture.
B) Doing lots of homework.
C) Reading very extensively.
D) Using test-taking strategies.
18. A) The digital TV system will offer different programs.
B) He is eager to see what the new system is like.
C) He thinks it unrealistic to have 500 channels.
D) The new TV system may not provide anything better.
Questions 19 to 22 are based on the conversation you have just heard.
19. A) A notice by the electricity board.
B) Ads promoting electric appliances.
C) The description of a thief in disguise.
D) A new policy on pensioners’ welfare.
20. A) Speaking with a proper accent.
B) Wearing an official uniform.
C) Making friends with them.
D) Showing them his ID.
21. A) To be on the alert when being followed.
B) Not to leave senior citizens alone at home.
C) Not to let anyone in without an appointment.
D) To watch out for those from the electricity board.
22. A) She was robbed near the parking lot.
B) All her money in the bank disappeared.
C) The pension she had just drawn was stolen.
D) She was knocked down in the post office.
Questions 23 to 25 are based on the conversation you have just heard.
23. A) Marketing consultancy.
B) Professional accountancy.
C) Luxury hotel management.
D) Business conference organization.
24. A) Having a good knowledge of its customs.
B) Knowing some key people in tourism.
C) Having been to the country before.
D) Being able to speak Japanese.
25. A) It will bring her potential into full play.
B) It will involve lots of train travel.
C) It will enable her to improve her Chinese.
D) It will give her more chances to visit Japan.
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
注意：此部分试题请在答题卡2上作答。
Passage One
Questions 26 to 28 are based on the passage you have just heard.
26. A) The lack of time.
B) The quality of life.
C) The frustrations at work.
D) The pressure on working families.
27. A) They were just as busy as people of today.
B) They saw the importance of collective efforts.
C) They didn’t complain as much as modern man.
D) They lived a hard life by hunting and gathering.
28. A) To look for creative ideas of awarding employees.
B) To explore strategies for lowering production costs.
C) To seek new approaches to dealing with complaints.
D) To find effective ways to give employees flexibility.
Passage Two
Questions 29 to 31 are based on the passage you have just heard.
29. A) Family violence.
B) The Great Depression.
C) Her father’s disloyalty.
D) Her mother’s bad temper.
30. A) His advanced age.
B) His children’s efforts.
C) His improved financial condition.
D) His second wife’s positive influence.
31. A) Love is blind.
B) Love breeds love.
C) Divorce often has disastrous consequences.
D) Happiness is hard to find in blended families.
Passage Three
Questions 32 to 35 are based on the passage you have just heard.
32. A) It was located in a park.
B) Its owner died of a heart attack.
C) It went bankrupt all of a sudden.
D) Its potted plants were for lease only.
33. A) Planting some trees in the greenhouse.
B) Writing a want ad to a local newspaper.
C) Putting up a Going Out of Business sign.
D) Helping a customer select some purchases.
34. A) Opening an office in the new office park.
B) Keeping better relations with her company.
C) Developing fresh business opportunities.
D) Building a big greenhouse of his own.
35. A) Owning the greenhouse one day.
B) Securing a job at the office park.
C) Cultivating more potted plants.
D) Finding customers out of town.
Section C
Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third time, you should check what you have written.
注意：此部分试题请在答题卡2上作答。
We’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ____________, raw materials, and capital are no longer the key (37) ____________ in the creation of wealth. Now, the (38) ____________ raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) ____________ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ___________ in mind work. They deal with symbols: words, (41) ____________, and data.
What does all this mean for you? As a future knowledge worker, you can expect to be (42) ____________, processing, as well as exchanging information. (43) ____________, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44) ___________________________________________________________________________________________________________________________________________________.
In the new world of work, you can look forward to being in constant training (45) ___________________________________________________________________________________________________________________. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46) __________________________________________________________________________________________________________________________________________________. And don’t wait for someone to “empower” you. You have to empower yourself.
Part IV Reading Comprehension (Reading in Depth) (25 minutes)
Section A
Directions: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once.
Questions 47 to 56 are based on the following passage.
Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly 47 to know my way around the continent. Moreover, my knowledge of foreign languages was 48 to a little college French.
I hesitated. How would I, unable to speak the language, 49 unfamiliar with local geography or transportation systems, set up 50 and do research? It seemed impossible, and with considerable 51 I sat down to write a letter begging off. Halfway through, a thought ran through my mind: you can’t learn if you don’t try. So I accepted the assignment.
There were some bad 52 . But by the time I had finished the trip I was an experienced traveler. And ever since, I have never hesitated to head for even the most remote of places, without guides or even 53 bookings, confident that somehow I will manage.
The point is that the new, the different, is almost by definition 54 . But each time you try something, you learn, and as the learning piles up, the world opens to you.
I’ve learned to ski at 40, and flown up the Rhine River in a 55 . And I know I’ll go on doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept anxiety as another name for challenge and I believe I can 56 wonders.
注意：此部分试题请在答题卡2上作答。
A) accomplish
B) advanced
C) balloon
D) claim
E) constantly
F) declare
G) interviews
H) limited
I) manufacture
J) moments
K) news
L) reduced
M) regret
N) scary
O) totally
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Passage One
Questions 57 to 61 are based on the following passage.
Global warming may or may not be the great environmental crisis of the 21st century, but – regardless of whether it is or isn’t – we won’t do much about it. We will argue over it and may even, as a nation, make some fairly solemn-sounding commitments to avoid it. But the more dramatic and meaningful these commitments seem, the less likely they are to be observed.
Al Gore calls global warming an “inconvenient truth,” as if merely recognizing it could put us on a path to a solution. But the real truth is that we don’t know enough to relieve global warming, and – without major technological breakthroughs – we can’t do much about it.
From 2003 to 2050, the world’s population is projected to grow from 6.4 billion to 9.1 billion, a 42% increase. If energy use per person and technology remain the same, total energy use and greenhouse gas emissions (mainly, CO2) will be 42% higher in 2050. But that’s too low, because societies that grow richer use more energy. We need economic growth unless we condemn the world’s poor to their present poverty and freeze everyone else’s living standards. With modest growth, energy use and greenhouse emissions more than double by 2050.
No government will adopt rigid restrictions on economic growth and personal freedom (limits on electricity usage, driving and travel) that might cut back global warming. Still, politicians want to show they’re “doing something.” Consider the Kyoto Protocol (京都议定书). It allowed countries that joined to punish those that didn’t. But it hasn’t reduced CO2 emissions (up about 25% since 1990), and many signatories (签字国) didn’t adopt tough enough policies to hit their 2008-2012 targets.
The practical conclusion is that if global warming is a potential disaster, the only solution is new technology. Only an aggressive research and development program might find ways of breaking dependence on fossil fuels or dealing with it.
The trouble with the global warming debate is that it has become a moral problem when it’s really an engineering one. The inconvenient truth is that if we don’t solve the engineering problem, we’re helpless.
注意：此部分试题请在答题卡2上作答。
57. What is said about global warming in the first paragraph?
A) It may not prove an environmental crisis at all.
B) It is an issue requiring world wide commitments.
C) Serious steps have been taken to avoid or stop it.
D) Very little will be done to bring it under control.
58. According to the author’s understanding, what is Al Gore’s view on global warming?
A) It is a reality both people and politicians are unaware of.
B) It is a phenomenon that causes us many inconveniences.
C) It is a problem that can be solved once it is recognized.
D) It is an area we actually have little knowledge about.
59. Greenhouse emissions will more than double by 2050 because of _______.
A) economic growth
B) wasteful use of energy
C) the widening gap between the rich and poor
D) the rapid advances of science and technology
60. The author believes that, since the signing of the Kyoto Protocol, ________.
A) politicians have started to do something to better the situation
B) few nations have adopted real tough measures to limit energy use
C) reductions in energy consumption have greatly cut back global warming
D) international cooperation has contributed to solving environmental problems
61. What is the message the author intends to convey?
A) Global warming is more of a moral issue than a practical one.
B) The ultimate solution to global warming lies in new technology
C) The debate over global warming will lead to technological breakthroughs.
D) People have to give up certain material comforts to stop global warming.
Passage Two
Questions 62 to 66 are based on the following passage.
Someday a stranger will read your e-mail without your permission or scan the Websites you’ve visited. Or perhaps someone will casually glance through your credit card purchase or cell phone bills to find out your shopping preferences or calling habits.
In fact, it’s likely some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen – the 21st century equivalent of being caught naked.
Psychologists tell us boundaries are healthy, that it’s important to reveal yourself to friends, family and lovers in stages, at appropriate times. But few boundaries remain. The digital bread crumbs (碎屑) you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simply cannot keep a secret.
The key question is: Does that matter?
For many Americans, the answer apparently is “no.”
When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found an overwhelming pessimism about privacy, with 60 percent of respondents saying they feel their privacy is “slipping away, and that bothers me.”
But people say one thing and do another. Only a tiny fraction of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths (收费站) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessandro Acquisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a pitiful 50-cents-off coupon (优惠券).
But privacy does matter – at least sometimes. It’s like health: When you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it.
注意：此部分试题请在答题卡2上作答。
62. What does the author mean by saying “the 21st century equivalent of being caught naked” (Line 3, Para.2)?
A) People’s personal information is easily accessed without their knowledge.
B) In the 21st century people try every means to look into others’ secrets.
C) People tend to be more frank with each other in the information age.
D) Criminals are easily caught on the spot with advanced technology.
63. What would psychologists advise on the relationships between friends?
A) Friends should open their hearts to each other.
B) Friends should always be faithful to each other.
C) There should be a distance even between friends.
D) There should be fewer disputes between friends.
64. Why does the author say “we live in a world where you simply cannot keep a secret” (Line 4, Para.3)?
A) Modern society has finally evolved into an open society.
B) People leave traces around when using modern technology.
C) There are always people who are curious about others’ affairs.
D) Many search engines profit by revealing people’s identities.
65. What do most Americans do with regard to privacy protection?
A) They change behaviors that might disclose their identity.
B) They use various loyalty cards for business transactions.
C) They rely more and more on electronic devices.
D) They talk a lot but hardly do anything about it.
66. According to the passage, privacy is like health in that ________.
A) people will make every effort to keep it
B) its importance is rarely understood
C) it is something that can easily be lost
D) people don’t cherish it until they lose it
Part V Cloze (15 minutes)
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A), B), C) and D). You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
注意：此部分试题请在答题卡2上作答。
Universities are institutions that teach a wide variety of subjects at advanced levels. They also carry out research work aimed _67_ extending man’s knowledge of these subjects. The emphasis given to each of these functions _68_ from university to university, according to the views of the people in _69_ and according to the resources available. The smaller and newer universities do not _70_ the staff or equipment to carry out the _71_ research projects possible in larger institutions. _72_ most experts agree that some research activity is _73_ to keep the staff and their students in _74_ with the latest developments in their subjects.
Most students attend a university mainly to _75_ the knowledge needed for their chosen _76_. Educationists believe that this aim should not be the _77_ one. Universities have always aimed to produce men and women _78_ judgment and wisdom as well as knowledge. For this reason, they _79_ students to meet others with differing _80_ and to read widely to _81_ their understanding in many fields of study. _82_ a secondary school course, a student should be interested enough in a subject to enjoy gaining knowledge for its own _83_. He should be prepared to _84_ sacrifices to study his chosen _85_ in depth. He should have an ambition to make some _86_ contribution to man’s knowledge.
67. A) at
B) by
C) to
D) in
68. A) turns
B) ranges
C) moves
D) varies
69. A) prospect
B) place
C) control
D) favor
70. A) occupy
B) possess
C) involve
D) spare
71. A) maximum
B) medium
C) virtual
D) vast
72. A) But
B) As
C) While
D) For
73. A) natural
B) essential
C) functional
D) optional
74. A) coordination
B) accordance
C) touch
D) grasp
75. A) acquire
B) accept
C) endure
D) ensure
76. A) procession
B) profession
C) possession
D) preference
77. A) typical
B) true
C) mere
D) only
78. A) with
B) under
C) on
D) through
79. A) prompt
B) provoke
C) encourage
D) anticipate
80. A) histories
B) expressions
C) interests
D) curiosities
81. A) broaden
B) lengthen
C) enforce
D) specify
82. A) Amid
B) After
C) Over
D) Upon
83. A) object
B) course
C) effect
D) sake
84. A) take
B) make
C) suffer
D) pay
85. A) field
B) scope
C) target
D) goal
86. A) radical
B) truthful
C) meaningful
D) initial
Part VI Translation (5 minutes)
Directions: Complete the sentences by translating into English the Chinese given in brackets. Please write you translation on Answer Sheet 2.
注意：此部分试题请在答题卡2上作答，只需写出译文部分。
87. Our efforts will pay off if the results of this research ___________________________ (能应用于新技术的开发)。
88. I can’t boot my computer now. Something ___________________________ (一定出了什么毛病) with its operation system.
89. Leaving one’s job, ___________________________ (不管是什么工作), is a difficult change, even for those who look forward to retiring.
90. ___________________________ (与我成长的地方相比), this town is more prosperous and exciting.
91. ___________________________ (直到他完成使命) did he realize that he was seriously ill.
KEY
Part I Writing
The 21st century has brought with it an unprecedented variety of recreational activities ranging from traditional outdoor activities such as playing ball games to all kinds of online ones, the latter of which are a great appeal to the young generation. So I’d like to narrow my topic down to online recreational activities.
It is understood that various activities brought by modern technology have greatly broadened our horizon and brought much excitement to us. With access to the Internet, one can get to know people from any country in the world, talk to them, play games with them, and even see them via web camera – a temptation very hard to resist. The disadvantage, however, is that anyone who lacks self-control would very easily get lost and become addicted to the online world, which in turn might seriously affect their life, work and interpersonal relationships.
As a college student, I think what really matters is to make better choice and exert more discipline. We’d better take advantage of good online recreational activities to enrich our lives and broaden the scope of knowledge. When it comes to those addictive, time-consuming and less meaningful activities, I think to stay away from them is a wise decision.
Part II Reading Comprehension (Skimming and Scanning)
1-7 A D B C A B C
8. quite homogeneous, but small
9. relationships with consumers
10. the appropriate media
Part III Listening Comprehension
11-15 ACBDD 16-20 BADCD 21-25 CCADB 26-30 AADBD 31-35 BBCCA
36. labour 37. ingredients 38. vital 39. individuals 40. engage
41. figures 42. generating 43. Currently
44. will be making decisions in such areas as product development, quality control and customer satisfaction
45. to acquire new skills that will help you keep up with the improved technology and procedures
46. Don’t expect the companies will provide you with a clearly defined career path
Part IV Reading Comprehension (Reading in Depth)
Section A
47. D 48. H 49. O 50. G 51. M 52. J 53. B 54. N 55. C 56. A
Section B
57. D 58. C 59. A 60. B 61. B 62. A 63. C 64. B 65. D 66. D
Part V Cloze
67. A 68. D 69. C 70. B 71. D 72. A 73. B 74. C 75. A 76. B
77. D 78. A 79. C 80. C 81. A 82. D 83. D 84. B 85. A 86. C
Part VI Translation
87. can be applied to the development of the new technology
88. must be wrong
89. no matter what it is / whatever it is
90. Compared with the place where I was brought up / Compared with the place where I grew up
91. Not until he had accomplished his mission
TAPESCRIPTTAPESCRIPT
Section A
Short Conversations
Q11.
− Today’s a bad day for me. I fell off a step and twisted my ankle.
− Don’t worry. Usually ankle injuries heal quickly if you stop regular activities for a while.
What does the woman suggest the man do?
Q12.
− May I see your ticket, please? I think you are sitting in my seat.
− Oh, you’re right. My seat is in the balcony. I’m terribly sorry.
Where does the conversation most probably take place?
Q13.
− Did you hear Jay Smith died in his sleep last night?
− Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral.
What are the speakers talking about?
Q14.
− Have you taken Professor Young’s exam before? I’m kind of nervous.
− Yes. Just concentrate on the important ideas she’s talked about in class, and ignore the details.
How does the woman suggest the man prepare for Professor Young’s exam?
Q15.
− I’m so sorry, sir. And you’ll let me pay to have your jacket cleaned, won’t you?
− That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.
What can we infer from the conversation?
Q16.
− Have you seen the movie “The Departed”? The plot was so complicated that I really got lost.
− Yeah. I felt the same. But after I saw it a second time, I could put all the pieces together.
How did the two speakers find the movie?
Q17.
− I’m really surprised you got an A on the test. You didn’t seem to have done a lot of reading.
− Now you know why I never missed a lecture.
What contributes to the woman’s high score?
Q18.
− Have you heard about a new digital television system? It lets people get about five hundred channels.
− Yeah, but I doubt that’ll have anything different from what we watch now.
What does the man mean?
Long Conversations
Conversation One:
− W: Gosh! Have you seen this, Richard?
− M: Seen what?
− W: In the paper. It says there’s a man going round pretending he’s from the electricity board. He’s been calling at people’s homes, saying he’s come to check that all their appliances are safe. Then he gets around them to make him a cup of tea and while they are out of the room, he steals their money, handbag, whatever, and makes off with it.
− M: But you know, Jane, it’s partly their own fault. You should never let anyone like that in unless you are expecting them.
− W: It’s all very well to say that. But someone comes to the door and says electricity or gas, and you automatically think they are OK, especially if they flash a card to you.
− M: Does this man have an ID then?
− W: Yes, that’s just it! It seems he used to work for the electricity board at one time. According to the paper, the police are warning people, especially pensioners not to admit anyone unless they have an appointment. It’s a bit sad. One old lady told them she’d just been to the post office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.
− M: But what does he look like? Surely, they must have a description.
− W: Oh, yes, they have. Let’s see. In his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.
Q19. What does the woman want the man to read in the newspaper?
Q20. How did the man mentioned in the newspaper try to win further trust from the victims?
Q21. What is the warning from the police?
Q22. What does the woman speaker tell us about the old lady?
Conversation Two:
− M: Miss Jones, could you tell me more about your first job with hotel marketing concepts?
− W: Yes certainly. I was a marketing consultant, responsible for marketing ten UK hotels. They were all luxury hotels, in a leisure sector, all of a very high standard.
− M: Which markets were you responsible for?
− W: For Europe and Japan.
− M: I see from your resume that you speak Japanese. Have you ever been to Japan?
− W: Yes, I have. I spent a month in Japan in 2006. I met all the key people in the tourist industry – the big tour operators and the tourist organizations. As I speak Japanese, I had a very big advantage.
− M: Yes, of course. Have you had any contact with Japan in your present job?
− W: Yes, I’ve had a lot. Cruises have become very popular with the Japanese, both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.
− M: Really, I’m interested to hear more about that. But first, tell me, have you ever traveled on a luxury train, the Orient Express, for example?
− W: No, I haven’t, but I’ve traveled on a glacier express to Switzerland and I traveled across China by train about 8 years ago. I love train travel. That’s why I’m very interested in this job.
Q23. What did the woman do in her first job?
Q24. What gave the woman an advantage during her business trip in Japan?
Q25. Why is the woman applying for the new job?
Section B
Passage One
Time. I think a lot about time, and not just because it’s the name of the news organization I work for. Like most working people, I find time, or the lack of it, an never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the Families and Work Institutes, national study of the changing workforce, 55 percent of employees say they don’t have enough time for themselves, 63 percent don’t have enough time for their spouses or partners, and 67 percent don’t have enough time for their children. It’s also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today’s workers are still demanding control over their time. The difference is today’s bosses are listening. I’ve been reading a report issued today called “When Work Works,” produced jointly by three organizations. They set out to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.
Q26. What is the speaker complaining about?
Q27. What does the speaker say about our ancestors?
Q28. Why does the speaker suggest all bosses read the report by the three organizations?
Passage Two
Loving a child is a circular business. “The more you give, the more you get, the more you want to give,” *** said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents’ love. Raising six children during the difficult times of the Great Depression took its toll on my parents’ relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy’s second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy’s first wife, attending his funeral. I will never forget the unconditional love shown by my stepmother. When I asked her if she would object to mother attending Daddy’s funeral, without giving it a second thought, she immediately replied, “Of course not, honey. She is the mother of my children.”
Q29. According to the speaker, what contributed to her parents’ divorce?
Q30. What brought the father closer to his own children?
Q31. What message does the speaker want to convey in this talk?
Passage Three
In February last year, my wife lost her job. Just as suddenly, the owner of the greenhouse where I worked as manager died of a heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging a “Going Out of Business” sign at the greenhouse, the door opened and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of town. She was looking for potted plants to place in the reception areas in offices. “I don’t know anything about plants,” she said, “I am sure in a few weeks, they’ll all be dead.” While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms had recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove out to the office park. By 6 o’clock that evening, I had signed contracts with seven companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked out an agreement to lease the greenhouse from the owner’s family. Business is now increasing rapidly. And one day, we hope to be the proud owners of the greenhouse.
Q32. What do we learn about the greenhouse?
Q33. What was the speaker doing when a customer walked in one morning?
Q34. What did the speaker think of when serving the office manager?
Q35. What was the speaker’s hope for the future?
Section C
We’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) labour, raw materials, and capital are no longer the key (37) ingredients in the creation of wealth. Now, the (38) vital raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) individuals entering the work force offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) engage in mind work. They deal with symbols: words, (41) figures, and data.
What does all this mean for you? As a future knowledge worker, you can expect to be (42) generating, processing as well as exchanging information. (43) Currently, three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44) will be making decisions in such areas as product development, quality control, and customer satisfaction.
In the new world of work, you can look forward to being in constant training (45) to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46) Don’t expect the companies will provide you with a clearly defined career path. And don’t wait for someone to “empower” you. You have to empower yourself.